Oh yes, Porsche does have its roots in racing. But the question is, are its current models living up to that heritage? I mean, yes, the 911 is still a force to be reckoned with on the race track, being tuned left and right by different houses for all sorts of racing events including Le Mans, but come on. What about the Cayenne, or the four-door Panamera? I don’t think these two are headed anywhere near a racetrack. The ad deserves it credits for production, but in terms of being in touch with reality, I don’t think there’s any relevance. Porsche should rather rethink their marketing strategy, rather than imposing their racing heritage on a market that otherwise doesn’t care that much about racetracks. Try a soccer game or maybe drag racing clips. That might work. But not real racing. It just sends the wrong message.

Source: Autoblog